Altona Gate Shopping Centre is a sub-regional Centre located approximately 11km west of Melbourne's CBD in the suburb of North Altona. Altona Gate Shopping Centre is a 4 level fully enclosed shopping centre with the GLA currently 29,100 square metres. The Centre was first built in 1977 then refurbished and expanded in 1988 and again in 1998. The major feature of the most recent expansion was the refurbishment of Coles supermarket which was completed in December 1998.
The main access point to the Centre is from Millers Road providing good undercover car parking with a total of 1,700 car spaces. The Centre is currently anchored by Kmart, Coles and Safeway with an additional 83 specialty stores, including 12 food retailers situated in a food court which seats 375.
Trade Area
Altona Gate Shopping Centre's main trade area is made up of approximately 42,988 dwellings and a population of 80,200 with an average household size of 2.5. The trade area is fairly constrained by geographical boundaries and settlement patterns, with 80% of shoppers residing within 7.5 kilometres of the Centre. The strongest draw is from the suburbs located to the south of the Centre.
The medium age for the main trade area is 37.7 years, which is slightly above the Melbourne metro average of 36 years. This reflects the combination of a high portion of residences aged between 25 - 30 years (25.8%) coupled with those aged between 40-49 years of age (24.5%).
Major Retailers
The Centre provides customers great value and range in their food shopping with a Coles and Safeway supermarket and a Kmart department store spearheads the specialty mix.
